It will be interesting to see whether the Tory approach to the Ealing Southall by-election comes through for them.
They have clearly tried to create the impression of a flying start by selecting a candidate very quickly, having Cameron turn up for an early visit, and set up their 'virtual HQ'.
However this approach is already causing them problems.
The quick selection of a candidate who does not live in the borough, has no record of Conservative activism and who has only recently joined the party has caused consternation amongst party activists and has even been described as 'high-risk' by a local Conservative councillor.
Feedback from the campaign on te ground suggests that the Lib Dem approach of getting a substantial HQ up and running quickly and encouraging activists to turn out to deliver and doorknock may be having more impact. Early signs are that the Tory campaign may turn out to be smoke and mirrors.
Find out for yourself by coming along to the HQ and helping out.